Leading Spray Foam Equipment Supplier Set To Launch New Website This Fall

ABBOTSFORD, BC – August 3, 2011 – Pinnacle West Enterprise Inc., a leading spray foam and protective coating equipment and supplies distributor headquartered in British Columbia, recently revealed details for their new website set to be launched this fall.

“Currently, we have two separate stores where customers can shop and purchase spray foam equipment and parts,” said Ehren Klein, President of Pinnacle West Enterprises Inc. “With the launching of the new site, we aim to merge both stores into one.”

According to Klein, Purepoly.com consists of equipment distributed by Pinnacle West while SprayBlue.com sells Graco products exclusively. In a recent meeting held by internal representatives of Pinnacle West Enterprises, the merging of both sites was green lit and underwent construction.

“There are a number of new features that will be added to the site,” said Jeff Luhoff, a marketing and technical service representative for Pinnacle West. “We are hoping that these features will make shopping on the new site much easier for customers.”

Some of the features expected to be on the site include a smarter search engine, product view history, order history and a points system. According to Luhoff, the points system will enable customers to earn points that will lead to future discounts based on the amount of equipment purchased.

“The more you buy, the more you save,” he said. “We are hoping that with the points system customers will want to purchase equipment they have never used before.”

Customers will also be eligible to earn points for writing product reviews. The discounts can be used for purchasing equipment and supplies from Pinnacle as well as Graco parts on the site.

According to Klein, while the website is in its final stages of construction, he says that it may launch as early as September 1, 2011.

“We are really looking forward to the customer’s reactions to new site,” concluded Klein.

About Pinnacle West Enterprises Inc.:
Incorporated in 1998, Pinnacle West Enterprises Inc. has grown product by product, serving the sprayed-on coatings and spray foam insulation industry with innovative solutions. From manufacturing to distribution, PINNACLE delivers high quality professional grade products to the industry's leading applicators.