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Supplier Offers Dealers and Contractors Edge in Market
American WeatherStar provides its own client base with jobs through lead generation network USAFoamRoofing.com

MOBILE, AL - November 17, 2011 - It certainly pays off to be a contractor using American WeatherStar products.

Quite literally.

The spray foam supply giant doles out job leads to its dealer and contractor base on a regular basis. The leads are acquired through American WeatherStar’s massive lead generation network, USAFoamRoofing.com, and its extensive in-house marketing department.

“We believe that supporting our dealers in their marketing efforts is good business for both sides,” said company owner Brian O' Donnell. “Obviously the success of American WeatherStar depends on the success of our contractors.”

USAFoamRoofing.com was leased to O’Donnell through Spray Foam Local. The site is a directory to more than 50 region-specific networks. Most of the networks list American WeatherStar as the contact, who then disperses the leads to the appropriate region. However, O’Donnell explained, some of the sites are set up directly with a specific dealer or contractor as part of a co-op marketing program.

The phone number listed on the networks is a trackable number that also allows voice recording.

“We track everything!” O’Donnell said. “We must know where successes are coming from so we know how to determine our future marketing budgets.”

Thus far, it sounds like the successes are coming from all over. O’Donnell said that almost every region in the country has shown lead activity. American WeatherStar received 64 calls from the USAFoamRoofing.com network in the month of October alone, all of which were handed off to its contractor base as leads.

This month, a California region lead became a 30,000 sq. ft. foam and coatings project for Go Green Roofing & Insulation in Reno, Nevada. Go Green has received three jobs in the fall of 2012 through American WeatherStar’s Foam Roofing Network.

O’Donnell said that he has found the Internet to be one of the best values in advertising, particularly in the last five years.

“I first entered the foam and coatings business in 1994. By 1997 I realized the Web was going to be big but never imagined that it would be what it is today,” he said.

In addition to its Web presence on USAFoamRoofing.com, American WeatherStar is active in all other forms of marketing. An in-house team maintains a rigorous schedule of telemarketing, e-mail blasts and direct mailing campaigns aimed at creating job leads for dealer and contractor base.

“The experience [of working with contractors] has taught us that it is critical to stay active in all forms of marketing,” O’Donnell said.

It is certain that many of American WeatherStar’s satisfied affiliates would agree.


About American WeatherStar:
American WeatherStar (AWS) is a supplier of roof coatings, wall coatings, spray foam roofing, and single-ply roofing systems. Together the products form a durable bright white "cool roof" roofing system that lowers a buildings temperature, reduces energy costs, and seals the roof. In addition to offering reliable spray foam and coatings at competitive prices, AWS also offers its approved independent dealers an extensive Co-Op marketing program designed to help maintain current customers while creating new ones. To find out more about AWS’ services, please visit the links listed below.

About Spray Foam Local: SprayFoamLocal.com is a marketing and lead generation program for SPF contractors and suppliers. Spray Foam Local is owned ond operated by CMC, and currently has an exclusive sales and maketing arrangement with SprayFoam.com to offer these powerful lead generation websites and phone tracking and monitoring services. Lead generation services span from Spray Foam to Foam Roofing to Injection Foam.
To set-up your own exclusive region-specific Web site from SprayFoamLocal.com please contact Damian Lardieri at dlardieri@sprayfoam.com

American WeatherStar Spray Foam & Coatings Systems Directory Page


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