Pinnacle West Utilizes Sprayfoam.com Site Sponsorship to Enhance Web Presence
The spray foam distributor also maintains various websites of their own
Pinnacle West manufactures and distributes high performance spray equipment, chemicals and supplies across the globe. With its international headquarters in Abbotsford, British Columbia, Canada as well as operations in the United States, the company distributes open and closed-cell spray foam insulation, spray-on roofing systems and protective coatings. The company’s president & CEO, Ehren Klein, points out that since its inception in 1998, Pinnacle West “has grown product by product, serving the sprayed-on coatings and spray foam insulation industry with innovative solutions.”
Pinnacle West is an authorized Graco distributor and stocks a large selection of spray equipment, parts and supplies for quick shipment. They also build and sell mobile spray rigs for spray foam and protective coatings applications. Klein states, “Our products are used in variety of markets and applications around the world. Some of the more common markets and applications include polyurea, polyurethane and polyaspartic coatings, concrete protection, truck bedliners, themeing industry, secondary containment, waterproofing, joint fill, marine and shipbuilding, commercial and residential spray foam insulation, OEM applications and much more.”
Pinnacle West promotes their products through site sponsorships on both SprayFoam.com and Polyurea.com. “Pinnacle has received various leads from the website. It enables us to make our information and services available to potential customers that are looking to get into the business. I’m sure we have sold a few spray rigs from leads originating from the sponsorships. We have also received leads for projects that we have passed on to our customers and authorized contractors.”
In addition to the company’s site sponsorships, they also maintain a strong web presence with their own sites. Purepoly.com was the company’s first e-commerce site, serving the entire coatings and spray foam community. Indyliner.com promotes Pinnacle’s spray-on truck bed liners while sprayedfoaminsulation.com focuses on their spray foam products. Ecotight.com targets the rapidly growing “green” market, specifically green roof systems, cool roof systems and eco roof systems as well as below grade systems and containment systems. The company recently launched the industry’s first dedicated Graco/GlasCraft online retail store, www.sprayblue.com, with over 45,000 items ready for purchase. “Sprayblue.com has everything from o-rings and rebuild kits to complete spray systems for foam insulation and protective polyurea coatings.”
Pinnacle West is constantly improving their product offerings. Klein mentions that they “are now the Canadian west coast distributor for WetSuit products. The WetSuit System is a fully self adhered, cold spray applied, self-flashing membrane with a wide variety of uses for virtually all above and below grade applications. Due to its instant set time, WetSuit can be sprayed to any mil thickness in a single pass, thus creating a truly custom and precise membrane and allowing unparalleled architectural freedom and ease of application.”
Klein lists this wide range of products as one of their competitive advantages. Another differentiator is the “team of experts that are available to help our customers with technical issues, equipment troubleshooting and project estimating. Most of our technical staff started out as applicators and have many years of experience behind the trigger. I think most contractors would agree that qualified, knowledgeable staff and the right selection of products add up to a winning combination when selecting a distributor.”
About Pinnacle West Enterprises Inc.
Incorporated in 1998, Pinnacle West Enterprises Inc. has grown product by product, serving the sprayed-on coatings and spray foam insulation industry with innovative solutions. From manufacturing to distribution, Pinnacle delivers high quality professional grade products to the industry's leading applicators. The company maintains its international headquarters in Abbotsford B.C. Canada, servicing clients across the globe with honesty and integrity. Backed by a diverse team of well-trained professionals they are committed to providing our customers with the highest level of quality, service and satisfaction. For more information, visit www.pinnaclewest.net.