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BASF presents: 6 essential strategies for surviving a soft real estate market, at 2009 IBS
Supplying energy-efficient products, profitable business solutions and continuing education to builder customers is the start.

January 16, 2009 - BASFPFE - Rashkin will give builders six key tips on building value-based businesses and avoiding selling on price and buyer concessions alone. Rashkin’s sixty-minute program will take place at BASF booth C4623 during the 2009 International Builders’ Show at the Las Vegas Convention Center, Las Vegas, Nevada on January 20, 2009 from 11:00 AM - 12:00 PM*.

Who: Sam Rashkin, National Director, Energy Star for Homes

What: “Strategies for Surviving a Soft Real Estate Market: six business strategies builders can employ with Energy Star to help them weather the current economic storm,” a sixty-minute seminar

Where: BASF booth C4623, Las Vegas Convention Center, Las Vegas, Nevada

When: January 20, 2009, 11:00 AM - 12:00 PM, during the 2009 International Builders’ Show*

Why: BASF, the world’s largest chemical company and Energy Star partner, is committed to supplying energy-efficient products, profitable business solutions and continuing education to their builder customers.

To download a complete schedule of additional BASF micro-seminars at IBS 2009, or to learn more about BASF Construction Solutions, please visit BASF Website.

*This event has been changed from its previously promoted time.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

Energy Star® is a service mark of the U.S. Environmental Protection Agency.

Company Contact
Mary MacLeod
Maverick Marketing

Company Contact
Bill Pagano
BASF Corporate Communications

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