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Record Year Announced for Foam Insulation and Roofing Community Web Portal
2008 Brings Dramatic Increase in’s Traffic over Previous Years.

January 6, 2009 – Brielle, NJ, USA - After all of the 2008 site statistics have been compiled, has once again proven itself as the leading online resource in the spray foam and protective roof coatings industry. This past year saw dramatic growth for the website as well as enormous increases in every measurable indicator of site performance over 2007 and prior years.

Overall, flourished as it continued to become more widely known and utilized by consumers, contractors, architects and suppliers alike, all looking for energy saving green building materials and information.

Notable 2008 Site Traffic Statistics:

  • Total visits to the site in 2008 were 372,346, showing a staggering increase of 62% over the previous year’s visitor base
  • Total unique first-time visitors rose an impressive 59% from 146,281 to 246,588
  • Total page views rose an unprecedented 75%, to 2,559,562 in 2008

The website provides many useful features and has grown significantly as a valuable resource to anyone interested or involved in the spray foam industry. The site has seen a notable increase in exclusive news articles and informational material constantly being added on daily basis. These articles offer a wealth of information about all aspects of the industry from spray foam application techniques to industry trends to interesting job profiles. now offers free classifieds, news announcements, resumes and job posting to advertisers and registered users.

This influx of informational articles and up-to-the-minute industry news has created a loyal following of return visitors. Additionally, these articles have achieved unparalleled exposure through Google News TM, effectively attracting record numbers of first-time visitors.

The Google News service constantly searches the internet for recently posted news articles and includes those from the most reputable news sources in its own news stream. Articles that have been posted on are consistently picked up by the service within minutes of being published! To increase the benefit of this even further, thousands of individuals have signed up for Google Alerts, a service which sends daily emails listing all recent additions to Google News for a particular keyword or set of keywords. Therefore, anyone who has signed up for Google Alerts with keywords pertaining to the spray foam industry receives articles from directly to their email inboxes every day.

In addition, the site is a one-stop resource offering classifieds, forums, job listings, an enormous and comprehensive supplier directory and more. Another unique feature of the site is the heavily used SPF Contractor Finder which allows consumers to locate a contractor in their local area to conduct a spray foam application. This service has made it effortless for contractors to connect with local customers and has redefined the way companies in the industry market their SPF business. To further their exposure, many contractors have decided to advertise their Featured Listings in the states they serve on the site.

A recent Customer Satisfaction Survey was conducted in December of SPF contractors with a Featured Listing on Over 95% of those surveyed reported being Very Satisfied with the service, specifically in reference to the referrals they received from their listing. The survey determined that foam contractors with Featured Listings received between five to 50 phone call leads per month. This averaged out to more than 15 calls per month received by each contractor. These phone calls resulted in an average of one to seven actual jobs at an average selling price of $9500 each. The spray foam contractors also reported that 75% of their leads from were direct phone calls and another 25% came via e-mail inquiry direct from their listing on the site. One contractor in particular mentioned that they received nearly ALL their new business from their listing on!

This feature’s success, along with the site in general, has been aided by the premier position maintains in search engine results. When “spray foam”, “sprayfoam” or dozens of other key phrases are searched on Google, the site is the first one listed. Additionally, the site appears on the first page of results for countless other keyword and geographic related searches.

Its status as the premier spray foam website coupled with the increasing number of visitors make an invaluable marketing resource for professionals in the industry. The unmatched traffic and page views seen by the website in addition to its top ranking among search engine results have combined to solidify the site’s position as the foremost resource for contractors, suppliers and consumers when it comes to spray foam insulation, roofing equipment, contractors and suppliers.

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