DEMILEC (USA) LLC.® Adds “Olympic Spirit” to Its Spray Foam Marketing Program
Foam Insulation Airs On Prime Time TV During the Olympics
August, 2008 - Arlington, TX - DEMILEC (USA) LLC.® is adding the spirit of the Olympics to its marketing and consumer education programs by including prime time advertising during the Olympics in its marketing schedule.
DEMILEC (USA) aired a series of 30-second television ads during the opening Olympic ceremonies on August 8 and will run them again during the closing ceremonies on August 24 on the NBC network affiliate for North Texas. DEMILEC (USA) also will broadcast ads on prime time evening newscasts on the station during the Olympic period.
The ads will tout the energy efficiency advantages of spray foam insulation and showcase DEMILEC (USA)’s two environmentally friendly spray foam insulation products, SEALECTION® 500, SEALECTION Agribalance® and HEATLOK SOY®. The ads also will promote DEMILEC (USA)’s Bee Green® consumer education program, which advocates energy conservation and environmental protection through the use of Green building to create energy-efficient residential and commercial structures.
Watch Demilec's Commercials Online:
15 Second Spot
30 Second Spot
60 Second Spot
Anyone interested in more information about DEMILEC (USA)’s Green spray foam products or about the company can visit www.DemilecUSA.com or call 1-800-DEMILEC (336-4532).
“These ads will allow us to reach millions of people with information about our products and the importance of using environmentally-friendly materials in their residential and commercial buildings,” said Dave Lall, Vice President and General Manager of DEMILEC (USA). “It is important to get them to recognize how vital it is to use high-efficiency Green products when they are building or remodeling. And to introduce them to spray foam insulation as an affordable material that helps them to protect the environment and enjoy ongoing savings on their energy bills.”
DEMILEC (USA) is a manufacturer and distributor of a line of spray foam insulation products that include environmentally friendly products and brands such as SEALECTION® 500, SEALECTION Agribalance® and HEATLOK SOY®. Following the guidelines established by the US Green Building Council (USGBC), DEMILEC (USA) has developed Green spray foam insulation products that exceed the standards of USGBC’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System.
2925 Galleria Drive Arlington, Tx. 76011
Phone: (817) 640-4900
Fax: (817) 633-2000
Web site: www.DemilecUSA.com
Paul Sturiale, Immotion Studios