Mac Leads Meets Spray Foam Contractors' Growing Demand
More spray foam contractors are turning to sales lead providers for new business.
By Cameron Prior
EAST STROUDSBURG, PA – October 24, 2012 – If you run a spray foam contracting business, you know it can be difficult to find the extra time and resources to find new customer leads. In this day and age, more and more businesses are reaching out to sales lead providers like Mac Leads for help.
Mac Leads has specialized in providing sales lead services for their clients, whose businesses provide in-home sales, since 1991. President of Mac Leads, Bill MacHale, said spray foam companies now make up about a third of the company's business. "It is a growing part of our business," he said, "and it continues to grow."
Over the past 20 years, computers have made the sales lead process much faster and more efficient. MacHale recounted going to the library to look up directory listings to find demographic information and having a closet full of answering machine tapes when his company first started out.
Today, Mac Leads provides automated voice broadcasting via VoIP (voice over internet protocol) technology, allowing their clients to send hundreds or thousands of phone messages to their desired audience in a matter of hours.
With heavy competition amongst home service companies in today's challenging economy, MacHale stressed that it is more important than ever for business owners to utilize as many different avenues as possible when seeking out new customers. "If you do the same things you've always done, you get the same results you've always gotten," he said.
Mac Leads also provides warm sales leads generation through automated interactive phone surveys. The surveys, created with the client, target a chosen demographic by zip code. Some information that can be obtained is adjusted gross income for a household, renters versus homeowners, and average selling prices of a home for the last 30 days in any zip code in America, to list a few. "It's all at our fingertips," said MacHale. "If someone has a hangnail in a certain zip code, we'll know about it."
According to MacHale, most businesses must now contact up to three times more people to generate the same sales volume as they did in the past. He believes that business-owners should be focused on conducting their business, not on finding new customers.
"Let us bring the people to you," MacHale said, "so you can spend more time doing what you do best, selling."
About Mac Leads: Since 1991, Mac Leads has generated interested (warm) sales leads via computer phone surveys for businesses that do in-home sales. Mac Leads has generated new homeowner leads for residential water treatment companies, solar energy, indoor air purification, home insulation contractors, and more. For more information about Mac Leads, please use the contact details and links provided below.